Sell On Facebook

This blog post is a follow up on my recent post “Disrupting ELT: ebooks“.  I’m really keen on the new possibilities web 2.0 and technologies have for “the little guy”, us practicing teachers.

We can now share and produce our own materials quite easily. This community is a testament to that. We don’t have to go through the publisher’s bottleneck. However, one big ;problem remains – MARKETING.

The big companies have BIG money to spend on advertising. They have a web of ties that money has bound and weaved for them. Everyone is hooked into their marketing web and system. These connections will be hard to work against. The bookstores are addicted to their cash, the salespeople want to keep their own income etc…. etc….

One thing I’ve been waiting for is the power to sell on Facebook. Yes, they have a marketplace but it isn’t well done, it is for local exposure and doesn’t really work for ELT services, lessons, materials. But now we have to wait no longer. View our Market Page on the EFL Classroom 2.0 Facebook page.

It is beta but works perfectly. YOU can sell and market your lessons, your online teaching self, your materials/books through the huge exposure and virality that Facebook offers. Just click START SELLING and you are set.

Help us build this store. Like it, share it, spread the news. The more teachers selling here, the more we can transform the power of one!

Gems of EFL 2.0: ebooks!

There has been some talk in  ELT circles about “The Round”, a new endeavor in the ELT self publishing field.  I wish them all the best.

I’m all for this and have written extensively how others may make/design/market/sell their own book. Still, it seems like a lot of talk and I’m waiting for the beef.

I’m all for getting things real (espousing the 37 Signals philosophy) and my ebooks are representative of this. Lots of them, hard cover too. And what’s even better about this is that they are available for free!

So here’s my list of what I’ve produced to help teachers. By no means complete, I’m sure I’m leaving some out. Click on the links and you’ll get additional links for ordering a hard copy or for additional resources.

True gems and most are in pdf with photos/links you can click to go right to the source.  More gems here.

Happy reading!

EFL Classroom 2.0 ebooks – the perfect X-mas gift.

The #1 in ELT - all the best ideas/things for teaching English

The Unbearable Lightness of Being A Teacher: Selected Writings about education, teaching and language.

Teach | Learn: A Student Created Content Coursebook. Printables, worksheets, Full lessons, mulitmedia materials. Even ppts, a community and files you can edit. Way ahead of its time and free.

Zen And The Art Of Teaching:  a reflective journal for practicing and pre service teachers

Youtube In The Classroom.  All the best videos and commercials on youtube for teaching English.

Basic Dialogue Karaoke Coursebook:  Dialogues, videos, karaoke files for learning basic conversational English.

Flashcards 4 Teaching English:  A complete directory and library of both printable and online flashcards.

Co-teaching General Guidelines: a workshop booklet with resources and approaches for setting up success in the cotaught classroom.

All The EnglishCentral techbooks + get 1 month Premium access free!

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For EFL Classroom Lifetime Supporters: (download after a lifetime supporters donation)

EnglishCentral Commercials: the workbook to help teach with videos students can speak.

EnglishCentral  Basic Workbook: for beginning students

EnglishCentral Famous Speeches: 20 famous speeches for listening and speaking with vocab. development.

Listening: A 4 Skills coursebook. 

Funny Stories for Teaching:  A collection of the best stories for retelling and listening activities. With audio and text.

The Power of Public Speaking:  A 20 hour, 4 module, multimedia  course on the skill of public speaking

Lessons In A Can: hundreds of lessons, downloadables, printables and ideas, fully described. Use online or with the ebook.
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Personal

Electric Chair for the Sun: Selected Poetry 1990 – 2010 (also see my poetry blog if interested)

The Idiot’s Dictionary – a book that tests your knowledge (and challenges it) of words and their etiology.

 

If you liked this post, you might like ” The Future of The Textbook

Teach | Learn – download the “techbook”.

I published Teach | Learn about 8 months ago.  A lot of what I’ve learned and believe about teaching English to students in a classroom went into this simple book. It’s simplicity can be deceiving and it is based on my own belief in SCC or Student Created Content. Find out more through these tagged discussions on SCC.

Beyond representing my constructivists and progressive beliefs in education – I wanted to make a simple book that teachers could use with many levels. A book that didn’t “detrain” teachers but allowed them the freedom to teach but with some basic underlying structure.  Further, in publishing the book online, I was dedicated to my belief that individuals could write, design, publish, print, sell their own textbooks. Not only that – do so in a way that isn’t a money grab but still pays the author for his/her time and labor.

In this vein, I’m happy to let the world download and share Teach | Learn. (click the link to preview and download). I’ve sold enough copies online to recoup my costs (about 235 copies) and now it is time for the child to fly away from the nest.

The book also has accompanying editable lesson files, a voicethread and a power point of the whole book to show on a big screen. You can get these extras as a supporter of EFL Classroom 2.0.

Enjoy the book and all feedback welcome!

 

Dancing to the pied “textbook” piper

I spent a few hours looking at the conference offerings this coming fall. Something I’m used to doing and invigorated by – I’m energized by the pursuit of knowledge and no better place than a conference, a meeting of minds. Yet, this usually vitalizing activity got me very depressed.

Why?

Well, it seems there is within the “leadership” (if I may use that word and ruse), there is within this speakerhood of conference presenters, a very bitter hypocrisy.  I mean, so many are professing to be on the boat of humanistic teaching, of student centeredness, of being cutting edge and knowing of where the world of language teaching is going. And all this may be true. However, almost all are parading to the tune of the pied “textbook”  piper.

Let’s face it – the era of the textbook as we know it is dead. Yet, so many of these astute presenters are a generation born, bred and still getting their sustenance from the textbook absurdities of  12 units – speak, pronounce, vocab, read and write and you know English.  It’s all packaged differently, it’s all wrapped in a million layers of “newness”,  they’ll all swear their book is different but at the end of the day they are selling yesterday.  What’s worse – I find nobody calling them on it.

So next time you are at a conference with some veritable “name” on the stage. First, ask yourself if what they did (the textbooking they put their name upon) really has benefited students and led to learning and not dependence, to profit. Then, ask  yourself if what they are saying isn’t a bit hypocritical, given their publishing record. Finally, stand up and ask them this question – “if you could do it all over again, not needing money or fame and having a steady income from your inheritance, would you still dance to the tune of the pied  ”textbook”  piper?

24 hour giveaway: Zen and the Act of Teaching ebook

I’ve been pleased as punch by the feedback for this reflective journal. It will be mentioned and highlighted in several publications this fall as well as the hard cover book being used in several training programs.

Here is the ebook for your own review. The giveaway is over but please consider becoming an EFL Classroom supporter to get this book and many more books and resources.

Those becoming an EFL Classroom supporter through a lifetime donation get this book and many more (like the Teach | Learn techbook) as part of their paid access. Please consider supporting our community!

The Idiot’s Dictionary – early release

aI mentioned this book previously. Now, releasing it early – I’ll have a hard cover, POD (Print On Demand), for purchase version shortly.

Download The Idiot’s Dictionary.doc

I’ll only say thank you to my niece Gabriella, who painstakingly went over the copy and edited everything. Thank you! Here, I’ve reprinted the short forward (the print book will contain a much longer and well researched essay on the topic of “the dictionary”).

Enjoy and comments, your fav. definitions, welcomed!

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About this book

This book was written over 20 years ago, over a few days. A result of my own “Foerster’s Syndrome”, a kind of lexical illness which I suffer gladly. Both an incessant need to pun and an uncontrollable reflex of seeing meaning within words. A kind of inability to see the forest (word) for the trees (the sounds / meanings).

But I’ve lived with it and learned to control it. Still, ever so often, this Jabberwooky, this moloch and primordial beast attacks and I’m back in the land of the idiot’s dictionary ……

I’ve written a lot about the power of words over the years. See my previous book – “The Unbearable Lightness of Being a Teacher” for those. I’ve studied and been influenced by all the creative writers / poets who’ve pushed the frame of reference in which language lives. Valery, Mallarme, Stein, Breton, Borges, Gass, Calvino, e.e. cummings to name just a very, very few. The Gagaism manifesto, born of the same time as the dictionary (at the end of this book) – stands as my own theory of language in the world.

I also must emphasize my own use of the word “dictionary”. This book is my belief that “We, the people” should have control of the language – not the Websters and Murdochs of the world. A dictionary is not a definitive source but rather, an interpretation. This book, my small attempt to put a dent in the prescriptive armor we wear as we walk the world, in the flesh born of “the word”.

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I’ll end with this wonderful passionate appeal of McKean for a new kind of dictionary, a new participatory and living dictionary of meaning and metaphor.

The Future of the “Tech”book

digital-textbook-282x300The past few weeks, I’ve been mulling over the future of “the book”. In particular, the textbook and even more precisely the ELT textbook.

Probably been thinking about this because I’m busy every day making books (and I use “make” deliberately – authors these days can “make” books and not just write them). Further prompted by the recent announcement that Korean public schools will be “bookless” by 2015. Also because I’ve always been puzzled by the force of the written word as “a book”. Particularly, in English language teaching where words are free and language doesn’t of necessity have to come wrapped and bounded in a book.

What is the future? What are some possible outcomes for the now tiring “textbook”?

Current Trends

If you survey schools and teachers, you see that most still use the traditional book. It is a force of nature. Yet, there are inklings of change, winds blowing. The trends seem to be;

1. Open source. Textbooks that are much cheaper and current (can be edited easily and are POD (print on demand).

2. Interactive books. Online books with meshed multi media content. A reader clicks a word or a picture and is given more information.

3. eBooks. Basically a book on a computer. May or may not have multimedia embedded but allows students using the device to access other content.

4. Self publishing. Now authors are also publishers and can edit, design and market their books online.

5. Remixing. Online materials are woven together into a complete “set”. Many teachers are experimenting with this but it is the most problematic due to the stranglehold that copyright law has on education (and I’m one who ardently thinks education should get a pass on this).

6. No book. Paperless. Yes, this is a trend. There is a strong movement towards less paper. Further, video is replacing text as a means of communicating knowledge. Schools can now teach solely by designing their own online multi media materials without need of a book. Or skills can be learned through online websites. You pay for access not for a take home book.

I’ve been busy experimenting in a very rudimentary way. This coursebook would be a good example. Or in the sidebar – look at how I made a book of my blog. I’m also making courses without books. Teach | Learn, my own textbook is also a small attempt to open things up and give both teachers and learners more options within the space of the book.

But these are very small steps. The book will always be here with us but the form will change dramatically. My own sniffer tells me that ebooks WON’T be the future and they are the cassette tapes of the present generation. Instead, we’ll have very book looking devices with electronic paper. That’s my guess.

What’s your view of the future of the textbook?

ebooks and real books

I recently made all my books into “real books”. Today, my 3 favorites came in the mail.  Get them all here – I’ll soon add links to the real, POD versions. books It’s great to be an author but even greater to be free to do as you please, create and make. Not to be at any whim other than the own wind beneath your wings.

I’ve outlined a bit of the process here (for making a book of your blog) – I’ll soon outline more on how you can go from idea to book, with yourself at the helm….

Teachers helping Teachers

Teach Learn posterSorry to keep returning to talk about my course book – Teach | Learn.

However, I want to mention a few things and make a request.

I put a lot of work into this book – mostly to prove a few things.

A) A teacher can make a quality textbook and eschew all the filtering and loss of control that comes when publishers own the rights.

B) Student created content can work. It allows for better teacher development when curriculum is made – not just served as a processed slab of meat.

C) Technology allows us to blend the learning experience. It can be right in the course book and doesn’t have to be chunked off and sold separately.

D) Textbooks should be sharable, printable and for the benefit of education, not just profit (but yes, I do think the work of an author should get a “return”. ).

E) Textbooks should be editable. So they can be up to date (and the teacher / students doesn’t have to buy a new copy). So, in the case of language which is not content laden, they can contextualize and personalize for their own learning environment.

But all this won’t be realized without other teachers joining in. Buying the book and also promoting the book. It will take a crowd to make some noise.

So I’d like to ask not just for your support through purchasing the book. I’d like to ask you to let others know about it (and grab the embed code here). Also, write up a review or use it for some action research to present at a conference. Anyone who wants to write a reviewCONTACT ME for a free copy.

I’ll also state that any teacher who forever reason can’t get a copy but wants one – just CONTACT ME. I’m serious. Money or means should never be a reason for not having a resource for your classroom.

Viva la (textbook) revolucion!

revolution textbooksI’ve been, like I’m sure many other have, watching the ongoing events in the Middle East with sheer fascination. The power of normal people to say – “we aren’t going to take it anymore”. The invigorating energy given by technology to inform and empower the powerless. Havel would be so proud these days – something he always talked about.

But what about ELT – English Language Teaching? Has technology, crowd sharing, social media, the internet and connective technologies been liberating?

I’d say that it has but with a caution. There is so much more that could happen (and I believe will). There are still too many “landlords” and “fiefdoms” in our part of education. Still the propertied class that doesn’t pay its share and is concerned with feeding itself and not learning. Let me talk about one small piece of the pie – textbooks.

I’ve been bantering and chirping to myself on Jason Renshaw’s always stimulating and thoughtful blog. I recently stated something there that I’ve always wondered and really grind my teeth over – the fact that we teachers/students, the underclass, purchase materials in the billions of dollars. Paying for yachts and planes (and yes, there are a few in the ELT business that can afford their own planes and boats). We pay but we have zero control.

I mean, why can’t we use technology to edit the materials we have paid for?

Imagine a publisher that would give you a textbook all ready for you to edit and change, as you will. You could do so much;

* put in students names and photos
* record students and have their voices as listening material
* delete the stuff that you don’t want and will never do!
* substitute and replace material
* throw in links that would send students to websites where they can do self directed learning and get more input.
* add photos that are culturally relevant to the students.
* allow innovation and teachers / students into the creative process
* add your own idea… I could go on forever.

Here is Richard Baraniuk describing how this is very possible. See his Connexions for what he’s built for the university / academic world.

And why isn’t this done in ELT? Well basically, it is because of control and archaic protection of copyright laws. Inertia. The money is still rolling in.

It is similar to the remix debate in the music industry. And it suggests that learning is NOT important to publishers – what is important is control and the ability to forever come out with new, “improved” variants. For them to control the curriculum – to say it in a nutshell. (please watch Larry Lessig’s lecture for an esteemed academic’s taking of the same forthright position I am. )

You see, if they allowed you (after purchase) to edit a textbook – why would you ever need to buy another one? OMG! That would just destroy their planned obsolescent model.

Let me return to the point about the possibility that edited textbooks would have. (not to mention how up to date they’d be).

Here is the first page of a unit from Interchange 2. Here are my suggestions, imaging what I’d do if I could just click on the document, change and then print for my students (and oops! forgot to mention, how would they ever make money if we could just print as we wished!).

interchange change

I think we need a revolution in the ELT publishing and textbook industry. The people (students and teachers) need power and control. Teachers know best for their students. Teachers who design and create materials for their students (or even just adapt) are strong teachers. It informs them.

We need a wikipedia, Web 2.0, read/write revolution in the textbook world. My textbook out next week – Teach | Learn will be fully editable (and edible!). Viva La (textbook) Revolucion!

Coming Soon

Teach – Learn is almost ready! It will be here soon and to be used and enjoyed instantly with students. 36 complete “student created content” lessons with an abundance of extra materials / blackline masters and clickable online lesson extensions / ideas.  Also, an online voicethread community where students can practice,  supporting each lesson.

Looking forward to your support, use and feedback on how effective this is in the classroom. It will have its own special forum and community.

title

Teach – Learn Coursebook coming soon….

TEACHLEARNIn the new year, I’ll be offering for download/purchase my coursebook – Teach / Learn. It is the result of over 20 years of teaching and testing and based on a methodology that I’m convinced works. Works for teachers – they can focus on student’s needs and not lesson prep. Works for students – they produce the coursebook content and are motivated through peer/self interest.

The methodology I’ve outlined HERE. But basically each of the 60 lessons are delivered in these ways:

1. Getting started. This is a whole class activity which models what the students will do in the production stage. The teacher or a student is at the front of the class. They are the focus and the target language is modeled through them.

2. It’s Your Turn. Students in small groups or pairs practice the target language in the exact same way as introduced in the “Getting Started” phase.

3. Multi-Media / Extras. Each lesson has 4 links to materials either created myself or in the public domain. All on EFL Classroom 2.0 (so that the content won’t disappear as so often the case with linked material). Teachers can choose what is appropriate for their own class. Further, teachers are pointed towards printable “extras” that might facilitate the lesson. Teachers notes for each lesson also offer more specific guidance.

That’s it in a nutshell. Here is a sample lesson about “Homes”. [but note - this will look prettier. Just waiting for the book to get back from the graphic designer / typesetter]

My Home

titlephotos

Zen and the Act of Publishing a Book (part 2)

zenLately, I’ve been learning lots about self publishing a book. For many reasons, mostly just to see what is possible and to discover if the process is accessible and profitable for teachers. I believe it is. [this is a sequel to Part 1Read the backdrop there.] Self-publishing has gotten dramatically easier and though (like with anything) there is a learning curve and hills and valleys getting to the final version – it isn’t that hard and if you love learning as I do – can be done and mastered in a few 8 hour days. Here is the process that I went through – from neophyte and book publishing imbecile to renowned publisher! ** please note – I will be discussing POD (Print On Demand) books not ebooks. POD allows the author to both produce a downloadable ebook AND a real book that can be bought and shipped. It is not paying upfront a lot of money nor just “vanity” press.

Before we begin – here are the two books I self published. You can order them and support EFL Classroom 2.0. All profits go to help sustain our community. 1. Zen and the Act of Teaching 2. Electric Chair for the Sun – selected poems.

Step ONE – Content is King You have to have something that people want to buy. You can’t fluff it, no matter how you try. Readers are more and more saavy online these days. The competition fierce in self – publishing. This may seem obvious but I wanted to start here and say: Everyone has something to say! Think of your own specialty, interest. Look into what you have already written. You’ll find your diamond in the rough! Me, I had lots of poetry that nobody had read and for teaching, a series of Zen aphorisms directed at teachers that I thought would make a nice reflective teaching journal. Oh, yeah, last thought – get someone to proof read it and be meticulous!

Step TWO – decide what online POD book maker you’ll use and study up! I decided to use Lulu. Mostly because of their book marketing ability (I’ll talk about that at the end of this post). There are several other options though. WordClay, Blurb, Xlibris among others. Here’s a big list.

Step THREE – design your book to the publishers specifications. This is the hardest step. Time consuming and you’ll have to learn lots. The best way is to download a template from the bookmaker/publishing site and input all your content into that without changing it. I highly recommend this route. You can use microsoft word or pdf but most will want your final uploaded draft as a pdf file. You can easily convert your word file to pdf. DON’T use any of the online converters for this. You’ll be endlessly disappointed. Simply - 1.Open the document in Word. 2. Choose File then Print. 3. Choose your document converter (Adobe PDF printer or Universal Document Converter). If you’re using Adobe PDF printer, you can just click OK, specify the filename and location for your PDF file, then Save it. If you’re using the Universal Document Converter, click Properties then choose Document to PDF, Color, Multipage in the scroll bar. Click OK then Print. (also within Adobe PDF printer you can change the page size – hit “properties” . This is very handy and might be necessary to make the book into the right size you want to publish). This is what I did for my poetry book. However, it was even easier for my reflective journal. I decided to produce it with power point! Yeah, you heard me, powerpoint. You see – I wanted a nice background and this is very difficult in a traditionally printed / made book. What I did was formatted the whole book in ppt and then uploaded to Scribd. Scribd automatically converts power point to PDF. I then downloaded the pdf, changed the page sizes and I was good to go!

Step FOUR – Make the cover. Lulu made it easy for me. They have a handy wizard cover maker. However, for my poetry book, I used the Picasa 3 editor to make the cover and back pages. Download to your computer and import your background image. Basically, find a nice background in high resolution (at least 800px). Use this and then add your other images / title etc…. Convert this jpg into a pdf and insert/add to your other pdf document. It is the same process as that above. Open the photo, choose print and select Adobe PDF printer, click OK then Print.

Step FIVE – get someone to read and review This is like step 6 but crucial. People buy books because others recommend them. It’s a truism you can’t avoid. Send copies to people you think would do this for you or are highly respected in the book’s topic. This is the stage I’m at right now! [if you'd like to review either of my books - please contact me and I'll send you the full ebook. Then go to Lulu and write a review!]

guyandbooksStep SIX – marketing and getting the book “out there” This is the weakness of POD self publishing. Big publishing companies have the advantage of large, well organized and guarded networks of promotion and distribution. However, the good news is that with web 2.0 – getting the word out about your book is getting easier. Still, you have to do some leg work or should I say – “mouse work”.

Here’s what I recommend at a minimum.

1. Make a sample copy (first 15 or so pages with one page containing a link to where the book can be bought) and upload to all major online publishing platforms. I uploaded mine to slideshare, authorstream, scribd, doxtop, docstock and many others. Also upload on ebook platforms like Issuu, Yudu, and Qoop

2. Open a discussion on your social networks. Your social networks can provide great recommendations and awareness. Twitter too can really get the word out fast that a book is out there.

3. Use your PLN, “Personal Learning Network”. They know and love you and will help. Just don’t be pushy! Write a blog post or multiple posts about the book. (like I’m doing). Put it on your blog or personal page. If you don’t have one – make one! (I recommend weebly as a great place to make a quick personal page).

4. Send your book to traditional publishers. Yes, this works! Many best sellers started out as self published books. Also, get an agent if you really think your book is special and have him/her take it to book fairs. The largest and best bet is the Frankfurt Fair, held every fall.

Step SEVEN – make it Portable Reader ready Kindles, iPads and other portable readers are growing exponentially. Your book should be converted into the ePub format so it can be bought and read on these devices. This is too long and detailed a subject but I’ll report back once I’ve done this in the next few months. If interested, here’s a brief post about this.

Step EIGHT – Pour a glass of wine, enjoy, you are a published author! Don’t let it be said that only big companies can successfully publish and sell beautiful books. You can too and YOU DID! The world is getting flatter and thank god. You are participating in the greatest free flow of information ever – it has ramifications that we are only beginning to understand. For the most part, they are beautiful consequences that benefit billions. Be proud, be published!

Making an online Class Newspaper

I’m a BIG HUGE CRAZY fan of the power of RSS and aggregation. If you don’t know what RSS or "real simple syndication" is – watch this cool Common Craft video.
 
RSS basically brings things from around the web to you. I’ve used it extensively and soon will have a new creation for English teaching jobs that will revolutionize our job hunting. But for teaching, I’ve used Pageflakes and also Addictomatic. But both are getting rather old and have also been going down the profit road – lots of ads and clunky! (you might also be interested in this "Simple Pie" rss to pdf newspaper maker I came up with.)
 
Recently though, two new "newspaper" aggregation tools have been taking things up a knotch. Paper.il and Newscred. Both have their merits but in particular, for classroom use – I think Newscred is phenomenal.
 
Paper.li allows you to use your twitter account to quickly and simply make a newspaper. That’s its attraction – how simple it is. Just go there and put in your twitter username. Then you have a newspaper. Here’s mine!
 
Newscred is much "fuller" but still simple. Here is the one I made in under 3 minutes! It offers you attractive designs and you simply search for topics and then create a newspaper. Really simple and would be perfect to introduce students to issues/topics that you are studying at the moment in class. Even videos. You can add an rss of any site – say for example a youtube search term and Bingo – it is on your class newspaper. (but it is tricky to make an RSS from youtube – go here or here for a playlist, Makes it simple!

Zen and the Act of Publishing a Book (part 1)

Jeremy Harmer made a comment in defense of big publishers the other day.  He said, “the cost of producing a book is horrendous these days, the investment staggeringly high.”

Support independent publishing: Buy this book on Lulu. I took that as a challenge so within 8 hours I CREATED and PUBLISHED a book. Not some frothy, blablabla book but something substantial and which practicing teachers or teacher training programs can use. This book and wisdom came from my own experience using reflective writing in my teacher training courses.

Later this week in a detailed post, I will describe the steps I took to both publish AND market this book. I think it will be highly beneficial to all – writers or even those who might still be only thinking about it, “one day”. 

Admittedly, I have a sound tech background and so could do all this quicker than the regular Joe – however, it isn’t difficult and the costs and investment AREN’T staggering – unless you want to justify your billion dollars in profits (after expenses / before taxes – Pearson’s 2009 financial statement).

Get the book on Lulu to order or download. (and be so kind as to write a review/comment!)
Also, everyone who is supportive enough to





whatever amount to EFL Classroom 2.0 to cover our rising costs (from Ning, another profit hungry bemoth), will get it free. The license is Creative Commons and Sharealike. Meaning, once you get it – do whatever you want with it and copy, spread around as much as you like! Teacher trainers, you can contact me on EFL Classroom or here and get the powerpoint for instructional purposes.

The Captive Mind …..

brainI grew up on a farm, always outside, always with dirt under my finger nails and a pulse that mistrusted intellectuals. Pencil pushers we called them. This despite the fact I always had my head in a book when time would be so kind, this despite my own “airs” and pseudo intellectual pretensions.

As I grew older, I realized a lot about the power of knowledge. Libraries were like my second home and I knew they were a portal to somewhere better, some place “more”. Gyorgy Faludy, one of my “book” mentors called libraries, “the headquarters of civilization”. He was right, they allowed any and all, free access to information and knowledge. They were the headlights of the enlightenment.

Civilization is a thin film. The heart of darkness is always encroaching. Progress, advancement, development, economic growth depends on greater and greater access to information, a wider dispersal of information. The cars we drive, the rockets we shoot into space – all this is because of the free and to a minimum, unfettered access to information and knowledge. Access to knowledge is so important for the health of this planet. It really is, I’m not over exaggerating.

Today, the internet holds the  potential to unleash a torrent of access to information. Free (or low cost) access to information for any and all.  However, we have a problem, some problems actually. Copyright, rising internet costs, declining standards of knowledge…..

The one I’d like to talk about however is access to higher knowledge. As a professor, I can go online and get any and all the  information I want. All the papers, references, reports I need. But what happens when I am no longer a professor (in a month this will be the case)? What happens is that the water hole dries up and I begin to die. Even some universities too are cutting back on access to academic journals because of cost. Talk about a train without any diesel!

Online academic libraries, Highbeam, Sage and the like, are like fortresses where academics hide and knowledge/light never seeps out.

Academics are captive minds. Servile, they sit in an old system of publishing while the  publishers make money off their “academic work”.  Charging heavy fees for access so that unless you are in “the boy’s club”, you won’t get this/that knowledge. You’ll be outside, looking in.  Even the authors who publish get ripped off – very few can afford to read their work. The only option is to go “trash time” and publish something sensational and non-academic.  The door is even tighter – once you publish, the publishers retain the rights and you can’t even put it online if you wanted to (or face the wrath of the “dream police”.).

Here’s what happened to Dana Boyd;

On one hand, I’m excited to announce that my article “Facebook’s Privacy Trainwreck: Exposure, Invasion, and Social Convergence” has been published in Convergence 14(1) (special issue edited by Henry Jenkins and Mark Deuze). On the other hand, I’m deeply depressed because I know that most of you will never read it. It is not because you aren’t interested (although many of you might not be), but because Sage is one of those archaic academic publishers who had decided to lock down its authors and their content behind heavy iron walls. Even if you read an early draft of my article in essay form, you’ll probably never get to read the cleaned up version. Nor will you get to see the cool articles on alternate reality gaming, crowd-sourcing, convergent mobile media, and video game modding that are also in this issue. That’s super depressing. I agreed to publish my piece at Sage for complicated reasons, but…

I vow that this is the last article that I will publish to which the public cannot get access. I am boycotting locked-down journals and I’d like to ask other academics to do the same.  Continue and read her thoughts about this issue.

Here’s a nice practical description of the academic journal racket and the havoc it wreaks on the dispersion of knowledge/information.

This is not healthy, that’s not what makes for economic or social progress. The internet potentially allows for everyone to be able to access information and they should have that access. You might call that “entitlement” but I call it a human right. I want the most possible to read the most thoughts possible. It is this democratic demographics of discourse which we must aim for…. But it is hard to even talk about this sanely — people are making money off of this.

Google books has made some headway but in the area of academic research, it remains a wasteland and desert.

I’ve published and been read and then forgotten by 30 – 40 people.  Why bother anymore when I can post my research and papers online and have them read by thousands, even tens of thousands? So that’s what I’m going to do. No more sleepy book stuff. I’ll put it up and let everyone advance, not just the guys in the boy’s club or those who can pay Highbeam or whoever “x” dollars / article.  Let’s stop publishing and letting ourselves become “captive minds”.

I believe in a free mind, not that captive mind, the servile intellectual, as first described by Czeslaw Milos. Let’s all start having the courage to “walk the talk”. Go here to see the first of many articles I’ll be putting up for “public” and “profitable” reading….  Ecrasez l’infame was Voltaire’s battle cry for the enlightenment. Mine too.

Using the Guinness World Records book as a “textbook”

I am writing today about something I STRONGLY feel. Not stepping on anyone’s toes in particular but forgive my own passion in advance. Today, I’d like to publicly advocate my detest with textbooks and in particular, the gross deficit of thought, creativity, respect for learners, price gouging, addiction and lack of reality that most, if not all, are stamped with.

I’ve been around the block.

I’ll say it again, I’ve been around the block. I’ve used most kinds of textbooks and I’ve even participated in the making of my fair share. I teach curriculum development courses and know a thing or two about learners and language, syllabi and silly byes. With this experience I think comes a certain need for leadership and especially cheerleading teachers to wean themselves away from bad practices (like the use of a textbook) if at all possible.

I’m not against a book.

I’ll say it again. I’m not against a book. Books are wonderful things. You can take ‘em anywhere almost, you can get them wet, drop them down a rabbit hole, read them in the toilet or tram. They are a revelation and all teachers should use books in abundance. Teach a love of books and you’ve done more than just teach English. You’ve touched eternity.

No, I’m not against books – just textbooks. I don’t care which way you rub it, how you rub against it — at the end of the day, no teacher or learner salivates in remembrance of fond passages or fascinating facts from “their old textbook”. The textbook is forgotten. Why? Because no matter how you sugar coat it – they aren’t REAL, they aren’t created by “authors” in love with their work (I’m ready for the debate on this – let’s go!!!). They are mere pay as you go, proverbial pin points on a map to nowhere….. They don’t touch the soul, they don’t shine nor may I say – get to the heart of what language learning is, “connecting like to like”.

I’ll skip over the fact that they horribly de-train teachers and create dependence (not to mention the dependence of learners too). That’s another subject.

So where to now?

Well, in my courses I always emphasize how curriculum should be build upon reality. The student’s reality. Best if it comes from the student – their choice of books, interests etc…. I also mention how if I had my druthers, I’d teach any level of learner by using and designing materials around “The Guinness Book of World Records”. As wonderful a text as they come. See the attached article below for a nice description of how it can be used as a teaching material. Despite the price, it could be used for the whole of a student’s English learning and is also available FREE online. Also, maybe send students to URDB to do activities and set their own world record!

Kieran Egan’s recent plenary got me again thinking about this “amazing ” book. He mentions it and the puzzling fact that so little attention in TESOL is devoted to the passion of young learners to “collect” and piece together the world through an interest in the esoteric and extreme. Why hasn’t this book — so well known and with such intrinsic motivation, been used as an authentic text “book”? I’m putting out a call to arms and hoping against hope that someone will step up and help me get a leveled syllabus created. It would sell like hotcakes, I’m more than sure.

Not only could you teach every possible language element and function – you could also get students participating in their own dreams and passions. You could inspire – which is the end of all teaching and all books (and which our English textbooks NEVER do). I know its power. You see, I set several Guinness World records and had the privilege of visiting schools and speaking with students about my record. I even made a worksheet from one of the magazine articles, which I used with students! I saw how student’s eyes lit up, how engaged they were – all by this magical notion of “the possible”. Why would we ever let our students sleep in a textbook’s soft keep – knowing the dreams and revelry possible in the magical Guinness Book of World Records???????

Further, you can use any of the Guinness WR videos on EnglishCentral or have students study the free course that is there. Just sign up as a teacher, go to the course catalog and put it on your class page for students to study.

Think about all I’ve said. I’m not asking for any textbook burning parties nor making any fantastic “dogme” / nazi nor manifesto like statements. But I’d just like earnest, hard working, passionate educators to think more, think more about how we might be subversive and upend the use of the textbook in our schools – quietly, like the best of all revolutions. Let’s set a record! Click the logo below to see an inspirational slide show of many more records!

Guiness World records as curriculum.pdf