Commercials in the EFL Classroom (The BEST) Part 2

by ddeubel · October 13, 2009

Where is the chocolate man? Places.

Commercials are great for teaching English. Not just for teaching media awareness but for specific language study. They are the perfect “engager” and way to start off and focus a lesson on a central point/topic. Commercials are short and powerful and trendy. The perfect media to use to teach adolescents especially.

Following up on last year’s post and awards – find below a list of this year’s picks. I’ve also included a short, snappy description on how you might use the commercial in your classroom. Lots of amazing commercials and I’ve spent lots of time making sure these are truly – The Bests. See my list of Golden Lion award winners too. The Golden Lion awards are the Academy Awards for commercials (and yes, Obama won there too!). Also, McKinney, the world’s most creative ad agency, has a lot to inspire you.

I’ve included a nice word document for sharing / keeping that merges all my commercial recommendations. Also, see this MIXTUBE PLAYLIST for a full rundown and easy click and play. Further, use our A/V player’s commercial folder and find many of these to play full screen and download for classroom viewing.

If you do want to use commercials and more formally look at their “guts” , as part of a media awareness lesson – use this fill in chart. ANALYZINGTV COMMERCIALS Also, see the commercials in our videos and also in our Media Resources
Tell us which is your favorite!

Golden Lion Winners:

Where is the chocolate man? Describe.
http://www.youtube.com/watch?v=FgfzdgWgEZ4

What values does “soccer” teach us?
http://www.youtube.com/watch?v=JBnADQTd6o8

Life is short. Draw a timeline…
http://www.youtube.com/watch?v=w-YV1ZlTFaY –

7 days – What does each one get?
http://www.youtube.com/watch?v=b1MvKFTkL1s

Teaching car parts
http://www.youtube.com/watch?v=G_qUjrMtMec

Levis – describe where they are going.
http://www.youtube.com/watch?v=c0ugCjWr8nc

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Volvo teaching commercial – Creativity when learning. Pronunciation.
http://www.youtube.com/watch?v=I4wFlhWr8C4

Berlitz Laundromat
http://www.youtube.com/watch?v=_KQQo2zeps8

Berlitz “expecting” mixup – Homophones. Job Interviews.
http://www.youtube.com/watch?v=jIOqCIg7Gqs

Micky likes it! Like / don’t like / preferences
http://www.youtube.com/watch?v=vYEXzx-TINc